Welcome to the PLUR Life
Warning: A dance craze has hit the Upstate. Lovers of EDM beware. Symptoms of the rave life may include: sweating, elevated heartbeat, a sense of euphoria, sporadic laughter, head bobbing, and likely dehydration. If you feel you may have been infected by this craze, seek out a dance club immediately.
PLUR- or Peace, Love, Unity, Respect, is the creed of the raver. A term that was coined in the 90’s in EDM online chat groups, PLUR has become not only a word synonymous with the ravelife, but a lifestyle.
Terry Mathis, an Upstate resident and frequenter of local dance clubs, describes her affiliation with the movement: “I strive to do everything by the PLUR motto, and truthfully, I believe everyone should live their life by it too. Everyone should want peace whether it be as world peace or self peace. We should all love; love one another, love family, love friends, love boyfriends/girlfriends, love strangers… everyone should feel united as one because there is no person better than another, and then respect……thats a word with a lot of meaning, but to me the respect part of PLUR means to not judge someone as soon as you meet them. Give your respect to a complete stranger and if they don’t respect you back more than likely they don’t know PLUR.”
These sentiments are shared by millions of people not only in the states, but in many European countries as well. What began as the lingo of the 90s Acid House club scene has become a way for today’s youth to connect to one another socially through music and dance.
One way in which PLUR followers express their adherence to the code, is through the designing and wearing of “kandi”. You may be familiar with the beaded bracelets you used to spend hours making as a kid, but the PLUR community has unearthed the bead making tradition, and many spend excessive amounts of time and money on their beadwork. Some, like Terry, even throw “kandi parties” where large groups of ravers meet to bead together and enjoy a mixed drink or two to the ambient waves of sound emanating from popular EDM musicians like Steve Aoki.
At dance clubs, parties of PLUR participants can be found exchanging kandi, making new friends, and basically thrashing to electronic dance music for a few hours before dragging themselves back home to pass out or make more bracelets. While this lifestyle may seem exhaustive to most, dedicated PLUR-ers like Terry insist that adhering to this code is the best way to live your life, and should be embraced by everyone.